GOING AGAINST THE GRAIN
In the radio control (R/C) industry, events were used as a venue between vendors on who could do the biggest booth. To not join in on the rat race of who could out do each other, we focused on creating a fun and memorable experience.
We created an experience straight out of our print (magazine) ad which touted the R/C rock crawler as a product that you can “conquer all terrain, even in your own backyard.” Having a tiny booth illustrated how you could use an R/C product in such small confines which was unheard of at that time because the the product not only created a new segment, but it was also electric powered. Most products in the market were loud gas/nitro fueled buggies that required wide open areas to zip around safely in.