Helping organizations identify hidden assumptions, expectation gaps, and strategic blind spots before they become expensive mistakes.
I have spent years developing opinions about where Japanese concepts succeed or fail in America, based on lived experience in the exact markets where those concepts often get their first traction.
My goal is not to criticize, but to protect the integrity of the very brands that shaped myself and my family’s legacy, and to help Japanese companies succeed in the U.S. market without dilution or costly missteps.