Work With Greg

グレッグと一緒に働く

私は日米の文化的な橋渡し役として、日本のブランドが米国市場で本来の価値と真正性を保ちながら成功できるよう支援します。
隠れた前提や期待値のずれを明らかにし、ブランド戦略・体験・市場参入を体系的にサポートいたします。

Problems I Help Solve

• We aren’t sure why customers aren’t responding.
• Our brand story isn’t matching customer expectations.
• We think we have a strong concept, but we want to stress-test it.
• We are entering a new market and want an outside perspective.
• We suspect there are risks or blind spots we aren’t seeing.
• We need an independent assessment before making a major investment.

Three Levels

Assumption Audit

A focused review of a business, product, service, website, concept, or brand.

Deliverable:

• Findings report
• Risks
• Blind spots
• Recommendations

Strategic Review

A deeper engagement.

You interview stakeholders.

Review customer feedback.

Review positioning.

Review competitors.

Review assumptions.

Deliverable:

• Executive report
• Strategic recommendations
• Priority actions

Advisory Engagement

Monthly access to Greg.

New ideas.

Campaigns.

Product launches.

Partnerships.

Market entry.

Positioning.