グレッグと一緒に働く
私は日米の文化的な橋渡し役として、日本のブランドが米国市場で本来の価値と真正性を保ちながら成功できるよう支援します。
隠れた前提や期待値のずれを明らかにし、ブランド戦略・体験・市場参入を体系的にサポートいたします。
Problems I Help Solve
- We aren’t sure why customers aren’t responding.
- Our brand story isn’t matching customer expectations.
- We think we have a strong concept, but we want to stress-test it.
- We are entering a new market and want an outside perspective.
- Our brand’s cultural equity is being used without authorization by operators already in the market.
- We suspect there are risks or blind spots we aren’t seeing.
- We need an independent assessment before making a major investment.
Three Levels
Assumption Audit
A focused review of a business, product, service, website, concept, or brand.
Deliverable:
- Findings report
- Risks
- Blind spots
- Recommendations
Strategic Review
A deeper engagement.
You interview stakeholders.
Review customer feedback.
Review positioning.
Review competitors.
Review assumptions.
Deliverable:
- Executive report
- Strategic recommendations
- Priority actions
Advisory Engagement
Monthly access to Greg.
New ideas.
Campaigns.
Product launches.
Partnerships.
Market entry.
Positioning.
Thank you for reaching out.
I sincerely appreciate your interest and will be in touch with you shortly.
My goal is not to criticize, but to protect the integrity of the very brands that shaped myself and my family’s legacy, and to help Japanese companies succeed in the U.S. market without dilution or costly missteps.