Problems I Help Solve
- We aren’t sure why customers aren’t responding.
- Our brand story isn’t matching customer expectations.
- We think we have a strong concept, but we want to stress-test it.
- We are entering a new market and want an outside perspective.
- We suspect there are risks or blind spots we aren’t seeing.
- We need an independent assessment before making a major investment.
Three Levels
Assumption Audit
A focused review of a business, product, service, website, concept, or brand.
Deliverable:
- Findings report
- Risks
- Blind spots
- Recommendations
Strategic Review
A deeper engagement.
You interview stakeholders.
Review customer feedback.
Review positioning.
Review competitors.
Review assumptions.
Deliverable:
- Executive report
- Strategic recommendations
- Priority actions
Advisory Engagement
Monthly access to Greg.
New ideas.
Campaigns.
Product launches.
Partnerships.
Market entry.
Positioning.
This is where your judgment becomes the product.