data-driven research AND strategy/problem-solving
Worked towards avoiding “coming up with solutions to a problem that does not exist.” Without it, it is all too common to see cookie-cutter solutions that are aesthetically driven rather than solutions addressing real issues, users, customers, and challenges that align with your brand.
“The most significant limitation to most SMBs is the small business owner/management mindset of trying to prove their worth at the cost of the objective.”
Putting ego aside and utilizing the resources and knowledge/experience of others unleashes the potential of the team and business.
20+ Years of Experience
core roles
SMB
Brand Strategist
Collaborating with Founders and Co-founders
Digital Marketing Specialist
Marketing Director
Product Marketing
User Experience Design/Research
ENTERPRISE
Brand Strategist
Product Marketing
User Experience Design/Research
LOCATIONS
Born and raised in Denver, Colorado (4th generation)
10 years in the SF Bay Area: San Jose and Hayward, CA
14 years in Los Angeles: Newport Beach, Orange County, CA
preferred industries/INTERESTS
Aerospace
Especially: Military, SpaceX, Hermeus, ULA (Colorado-based and .06 miles away from my family home), and Joby. Greg’s uncle Albert works for JPL and his late cousin Lance was at Lockheed Martin.
Artificial Intelligence (AI)
Architecture
Automotive/Motorsports
Biking
Boating
Firearms
Food
Geopolitics
Stock Market
background/SKILLS
Entrepreneur: Not going out of business was a key criterion, and all my recent endeavors aided others in not going out of business by emphasizing each action and dollar spent has a consequence (no cookie-cutter solutions).
Graphic Design: packaging, print ads, iconography/visual identity, basic infographics, and events.
Web Development: HTML, CSS, to PHP/SQL (PHPBB, vbulletin, to eCommerce platforms), via Wordpad to WYSIWYG (Dreamweaver) and WordPress.
Photography: product photography and post (photoshop/lightroom).
Digital Marketing: SEO, SEM, FB/IG ads, email, and social media: IG and Facebook.
Model Making to Carpentry: spent a summer fabricating Japanese shoji screens to industrial design courses in model making and furniture design.
Food/BOH: Italian, Mexican, and Southern, and specialization of Japanese cuisine.
Mechanic: A focus on Japanese automotive imports from tuning, diagnostics, and specialized knowledge in engine and suspension tuning to safety equipment and brakes.
