with a skill set rooted in

data driven research AND strategy/problem solving

Through research, I work towards avoiding “coming up with solutions to a problem that do not exist.” Without it, it is all too common to see cookie-cutter solutions that are aesthetically driven rather than solutions that are addressing real issues, users, customers, and challenges that are in line with your brand.

core roles

  • Brand Consultant
  • Digital Marketing Specialist
  • Marketing Director
  • User Experience Design: UX Design/Research

A background in:

  • Graphic Design: a focus on bitmap graphics to photo retouching.
  • Web Development: HTML, CSS, to PHP/SQL (PHPBB, vbulletin), via wordpad or a WYSIWYG.
  • Photography: a focus on product photography (continuous to strobe lighting).
  • Digital Marketing: SEO, SEM, FB/IG ads, email, to social media: IG and Facebook.
  • Model Making to Carpentry: spent several summers fabricating shoji screens to industrial design courses in model making to furniture design.
  • Food/BOH: from Italian, Mexican, Southern, to a specialization in Japanese cuisine.
  • Mechanic: a focus on automotive imports: from tuning, diagnostics to a specialized knowledge in engine and suspension tuning to safety equipment and brake systems.