After over a couple of decades in and out of the automotive aftermarket building the top companies in the industry, I felt a void of purpose.
Anybody can generate ideas, but true strategy requires the capability to implement those ideas within strict operational constraints. Over three decades of technical and creative leadership, I have worked side by side with founders and key stakeholders across diverse industries to listen, strategize, and iterate market-leading brands. As a founding member of entities like Skunk2 and Axial, I spent a decade and a half building elite, dominant companies in the high-performance automotive aftermarket and motorsports sectors.
Greg worked in several industries, but over the last decade and a half, his focus was on building leading companies and brands, including as a founding member of Skunk2 and Axial, many of which became leaders in their respective segments.
As a brand specialist, Greg worked side by side with founders and key stakeholders to understand (listen), envision (strategize), and develop (iterate) industry-leading brands, with a lot of good times in between.
Anybody can come up with ideas, but you have to come up with ideas that you can implement with the resources you have.
Japanese Food and Culture became my mission
When the pandemic altered the restaurant landscape, I applied my brand architecture frameworks directly to regional Japanese food culture. In the American market, mass food distributors routinely exploit a lack of cultural literacy, selling instant ramen kits and powder bases to establishments outside of dense coastal enclaves. I launched the Taniguchi Ramen pop-up to actively fight this market dilution, producing a traditional Hakata-style tonkotsu entirely from scratch, including all three primary stock components.
My commitment to protecting regional integrity extends to consumer advocacy and media footprint:
process-driven and able to work across multiple industries
I bring that exact same high-tolerance execution and refusal to compromise to the culinary space.
As a restaurateur, the pandemic (2020+) had created some new challenges.
303 Night303 Night Market was an event planned for Colorado. Taniguchi Ramen was a pop-up that started in August 2019 but shut down in February 2020 due to the pandemic. Oishii Desu is one of the largest, if not the largest, online resources (16-21k to 33-38k unique/visitors per month ) for Japanese food and culture.
Taniguchi Ramen pop-up: Hakata style tonkotsu ramen. Most ramen in the U.S. will be from “instant ramen stock,” but this pork broth was made from scratch, all 3 components of the stock.