who is greg taniguchi:
Greg is an autodidact who loves to learn and has a drive guided by his passions and interests, all ruled by uncompromising integrity. His career reflects his dedication to refining and building brands and businesses.
A multidisciplinary professional with an educational background in industrial design and an extensive career in the web, creative, and marketing fields
Over two decades of experience working in the web and creative fields, with the last decade and a half as a marketing director. Four years dedicated to UX research, and the last half-decade investing in and building businesses, brands, and communities.
“I do not do what you do, but I do put in the time to understand what you do, how you do it, and what you bring to the table to differentiate yourself from the competition—which is your brand.”
You cannot effectively communicate a brand if you do not understand what the brand stands for, because branding is not simply graphic design.
Branding
My process starts with understanding what the brand stands for because that gives a company its direction and what users will come to love and expect from the brand.
Who You Are
Using Apple as an example, the brand is known for developing software and hardware that are visually appealing but simple and easy to use.
Marketing
Once I know what the brand is about, I can communicate and create experiences in both the physical and digital worlds to convey that message.
Communicating Who You Are
Apple’s stores and most successful advertisements consist of a simple white background and a silhouette with minimal text, which carries over what the brand is about, which is simplicity, as opposed to tech specs and jargon.
UX Design
The brand and the marketing strategy must be integrated into the user experience because that is what the user expects from the brand.
Your Brand Experience
Almost a decade later, the hardware design is simple, but the iOS and iPhone’s user interface has remained consistent with their brand—intuitive and easy to learn and use. Tech specs and jargon mean nothing if the user does not experience it.