What I do
I build brands
I specialize in building brands/businesses and communicating (marketing) your brand to people who will love what you, your team, or your company do.
“If you are looking to see where your brand stands or want a road map of how to grow your busines, that is what I do.”
– Greg Taniguchi
ideal partners
I selectively choose to work with individuals and companies such as yourself who are out to maximize and optimize your efforts.
if you are a micro, small, or medium-sized business, and YOU VALUE:
A micro or SMB (small and medium-sized enterprise) has fewer than 100 employees and less than $1 billion in annual revenue.
- Outside opinion: You and your management team value an outside set of eyes on your current efforts/endeavor/campaign. An extra set of eyes backed by over two decades in the web, creative, and marketing fields.
- Strategic planning: You are in your early planning phase for a business and want to kick off with a strong brand (get started with a clear path to guide you based on you and your management team). Also, if you are a business looking to grow, this process will help to give you a clear path forward because how to grow a business is often overlooked.
TYPE OF BUSINESS
- All businesses/industries: You or your team are not a generic automaton, so a distinctive brand reflects what you and your team “bring to the table.” Without it, you are treating your product or service as a basic commodity that all offer.
- Previous industries I have worked with:
- Automotive Aftermarket
- Biking
- Cutlery
- IT services
- LiDar surveying
- Motorsports
- Photography
- Restaurants
- R/C
- Spa & Med Spa
I would like to work with everybody, but please keep in mind:
- No hard sales push on my end: I will not sell you on what I do because it is also up to you to put in your due diligence on what I do. I also turn down work, if I believe it will fall on deaf ears because it is not solely about the money (I love the people I work with, and I would like to keep it that way).
WHAT SEPARATES WHAT I DO FROM THE PACK
over two decades of skill and experience building the top brands
“I do this by deeply understanding your target audience, along with an in-depth understanding of you and your business and industry with ‘No cookie-cutter,’ or ‘This is what we did at the last company’ solutions. By STFU, listening, and researching, I help you to keep on doing what you do, along with aiding you and your team with where you want to go.”
– Greg Taniguchi
Branding is one of the most misunderstood fields often buried in marketing, and getting the two confused would be like having a total stranger as your best man/maid of honor. They can, like most marketers give a speech about you, but it will not mean much.
Branding is also not graphic design, and design is only one aspect of branding. Within graphic design, brand identity can become a trivialized and pertty looking logo, which does nothing for the brand.
Building an impactful brand with meaning and recognition is what people will come to love and understand about your brand.
Disney is struggling with their Intellectual Properties (IPs) because they do not respect the brands it has or have acquired, and in the last half-decade, they let their creatives have free reign to do what they want or the studio has misguidedly dictated everything that was not important to a brand.
A creative brief is critical because it provides a defined creative direction, which can include brand guidelines such as with Disney. They should include a clear and definitive concepts (officially canon) of an IP with established character actions, and general history. It allows all sides to do what they do, that benefits the director, the studio, and fans.
Don’t sell your business, or your brand short. Invest in your business with a brand strategy and a crafted message that reflects you, your management team, and where you are going. Beyond a logo, this is where your mission statement helps you to meet your vision statement.
brand assessment and strategy
| DESCRIPTION OF SERVICE | STEP | PRICING IN USD | ESTIMATED COMPLETION TIME |
|---|---|---|---|
| Assessment of where you and your business stand online via the web, your website, and social media presence (brand analysis and SEO techniques/tools) offline as a brick-and-mortar, and your physical touchpoints/footprint. | 1 | $675 | 2-3 days |
| Assessment of what you are currently communicating via all your existing channels. Understanding where you stand versus your competition allows you to refine and develop an effective message. | 2 | $825 (+150) | 3-5 days |
| Define your core competencies and value disciplines (the qualities that have gotten you to where you are now): operational excellence, product leadership, and customer intimacy. This is the most time-consuming step but has the most value. | *3 | $1,225 (+300) | 5-10 days |
| Strategy: suggested directions to take your brand based on your core competency and value discipline(s). | *3A | Incl. | |
| Messaging: Suggested messaging and ways to implement your brand throughout your company via its services or products. | *3B | Incl. |
NOTE: Step 3 requires lead/team interaction, which cannot be done without written or verbal interaction.
I will add more case studies via my blog, but you can read about previous brands I helped build, like Skunk2, Axial, or Race Technologies (a Brembo partner).