A STRATEGY GROUNDED IN EXECUTION
Greg is a multidisciplinary professional who prioritizes objective results over academic theory. His approach is defined by managing expectations: ensuring that a brand promises is exactly what it delivers in the physical world.
Greg protects the integrity of a brand’s promise when it crosses the Pacific, whether that promise is engineered into a $2 billion Italian brand or crafted into a traditional culinary asset.
As a fourth-generation Japanese American (Yonsei) whose grandfather was awarded an international citation by Prince Naruhito for uniting Japan and the United States, Greg’s career is built on a hereditary foundation of cross-cultural execution. He specializes in expectation literacy, ensuring that premium concepts retain their authenticity, value, and precision when navigating the cultural gap between Western markets and Japan.
After three decades of technical and creative leadership in the American automotive aftermarket, Greg applies that experience to a singular objective: bridging the gap between Western brand identity and Japanese cultural reality which ensures that internal consistency is maintained when brands cross borders.
You cannot effectively communicate a brand if you do not understand what the brand stands for, because branding is not simply graphic design.
Branding
Greg’s process starts with understanding what the brand stands for because that gives a company its direction and what users will come to love and expect from the brand.
Who You Are
Using Apple as an example, the brand is known for developing software and hardware that are visually appealing but simple and easy to use.
Marketing
Once Greg knows what the brand is about, he can communicate and create experiences in both the physical and digital worlds to convey that message.
Communicating Who You Are
Apple’s stores and most successful advertisements consist of a simple white background and a silhouette with minimal text, which carries over what the brand is about, which is simplicity, as opposed to tech specs and jargon.
UX Design
The brand and the marketing strategy must be integrated into the user experience because that is what the user expects from the brand.
Your Brand Experience
Almost a decade later, the hardware design is simple, but the iOS and iPhone’s user interface has remained consistent with their brand: intuitive and easy to learn and use. Tech specs and jargon mean nothing if the user does not experience it.