I am a multi-disciplinary with an educational background in Industrial design although i went on to pursue positions in the web, creative, and marketing field.
I have worked in web, the creative field, and a decade as a marketing director with the last four years focused on UX design.
My process starts with understanding what the brand stands for because that is what gives a company its direction and what users will come to love and expect from the brand.
Using Apple as an example, the brand is known for developing software and hardware that are not only visually appealing but simple and easy to use.
Once I know what the brand is about, I can communicate and create experiences both in the physical and digital world to convey that message.
Apple’s stores and most successful advertisements consist of a simple white background and a silhouette with minimal text which carries over what the brand is about, simplicity.
The brand and the marketing strategy must be integrated into the user experience because that is what the user is expecting from the brand.
Almost a decade later, not only is the hardware design simple, but the iOS of an iPhone’s user interface has remained consistent with their brand to be the intuitive and easy to learn and use.