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A pain point for users was not knowing the difference between a Honda Civic Type-R OE Brembo brake system from Brembo Sport, Brembo Performance, to Brembo Racing, and the vast majority would struggle with how they differ. That is an issue if you are seeking a service-related Brembo inquiry and an issue for UX to … Continue reading branding: BREMBO product differentiation
The polarization in the media has become so ridiculous, so it is refreshing to have come across David Ferris and E&E Politico, who did a piece titled "Here comes the Cybertruck, loaded with controversy." The article gives both "sides," or I should say three segments ("So weird it’s normal," "Bad 80’s movie prop," and "An … Continue reading My 2cents on the cybertruck via e&e/politico