Cultural Brand Strategist: Managing expectations across borders. Bridging the gap between Western brand identity and Japanese cultural reality, backed by three decades of technical, creative, and marketing leadership.
My first SEMA Show, the automotive aftermarket’s premier trade-only convention held annually during the first week of November at the Las Vegas Convention Center, was in 1994, and it was a total sausagefest, cuz can't dudes have a hobby? For me, it turned into a career. Also, one assumption I want to get out of … Continue reading A Three-Decade Sausagefest of Car Dudes and Fanboys
A pain point for users was not knowing the difference between a Honda Civic Type-R OE Brembo brake system from Brembo Sport, Brembo Performance, to Brembo Racing, and the vast majority would struggle with how they differ. That is an issue if you are seeking a service-related Brembo inquiry and an issue for UX to … Continue reading branding: BREMBO product differentiation