Cultural Brand Strategist: Managing expectations across borders. Bridging the gap between Western brand identity and Japanese cultural reality, backed by three decades of technical, creative, and marketing leadership.
My first SEMA Show, the automotive aftermarket’s premier trade-only convention held annually during the first week of November at the Las Vegas Convention Center, was in 1994, and it was a total sausagefest, cuz can't dudes have a hobby? For me, it turned into a career. Also, one assumption I want to get out of … Continue reading A Three-Decade Sausagefest of Car Dudes and Fanboys
Do you know why my Nihongo (Japanese language) skills suck? It’s partially due to Godzilla. I remember one time I went to a doctor due to an issue which I will not give details on (cuz I’m HIPAA’ng myself), and the doctor asked me which antibiotic I needed. In my head I was like, isn’t … Continue reading Greg, Gaijins, and Gojira (aka Godzilla)