Cultural Brand Strategist: Managing expectations across borders. Bridging the gap between Western brand identity and Japanese cultural reality, backed by three decades of technical, creative, and marketing leadership.
Yes, I know you got the Range Rover or the lawn sign and matching flags, but say it ain't so bro that this is how simple we are. Sorry to inform my present self, but it is true. Aside from not getting carded as much, my hair is possibly thinning (not balding), and who knows … Continue reading Is Everyone’s Goal in Life to Prove: “I’m Smarter than You,” or “I’m the Most Virtuous”?
Yes, that title is a play off of LL Cool J. Working as a cultural brand strategist and being back in Hawaii this September, I got served a Pacific Business News headline courtesy of the algorithm: “L&L Hawaiian Barbecue hires national PR firm as plate lunch competition heats up on Mainland.” It’s a brand I … Continue reading I’m Old School, so I Think L&L Is Actually “Ladies Love Hawaiian Barbecue”
I received a full manuscript request from DeFiore & Company. I sought out a literary agent because, as with most things I do, I love collaborating. I know where my weaknesses lie, and working with talented people ups my game. But now I'm turning straight to the public, kind of like what Andy Weir did. … Continue reading The First Two Chapters of My Manuscript: Culture Matters “Ok, Rice Ball”