Cultural Brand Strategist: Managing expectations across borders. Bridging the gap between Western brand identity and Japanese cultural reality, backed by three decades of technical, creative, and marketing leadership.
I have summed up what the objective of the woke narrative is: you always root and side with the underdog. That's simply, and unfortunately, it. Nothing deeper than that. This is obviously a contentious topic. Under this framework, no matter the facts or the massive amount of hypocrisy and contradictions within it, the only objective … Continue reading Cultural Critique: How the Woke Narrative Colonizes Japanese Culture
Brand Audit: The Bastardization of “Ramen” in the U.S. Market — How American Producers Have Turned a Protected Japanese Noodle into Generic Instant Noodles ObjectiveIndependent assessment of the misuse of the term “ramen” in the U.S. food industry, identifying how non-Japanese producers have diluted its cultural and technical meaning, resulting in lost equity for authentic … Continue reading Brand Audit: The Bastardization of “Ramen” in the U.S. Market