Brand Audit: The Bastardization of “Ramen” in the U.S. Market — How American Producers Have Turned a Protected Japanese Noodle into Generic Instant Noodles ObjectiveIndependent assessment of the misuse of the term “ramen” in the U.S. food industry, identifying how non-Japanese producers have diluted its cultural and technical meaning, resulting in lost equity for authentic … Continue reading Brand Audit: The Bastardization of “Ramen” in the U.S. Market
