Brand Audit: Kawahiro — How a Chinese-Made Knife Brand Fabricates Japanese Identity to Capture Premium Pricing Independent Cultural & Strategic AssessmentGreg Taniguchi Brand Audit Executive Summary Kawahiro is a mass-produced kitchen knife brand manufactured in Yangjiang, China (a major hub for cutlery production). Despite its entirely Chinese origin, operations, and ownership structure, the brand employs … Continue reading Brand Audit: Kawahiro
