Cultural Brand Strategist: Managing expectations across borders. Bridging the gap between Western brand identity and Japanese cultural reality, backed by three decades of technical, creative, and marketing leadership.
I have summed up what the objective of the woke narrative is: you always root and side with the underdog. That's simply, and unfortunately, it. Nothing deeper than that. This is obviously a contentious topic. Under this framework, no matter the facts or the massive amount of hypocrisy and contradictions within it, the only objective … Continue reading Cultural Critique: How the Woke Narrative Colonizes Japanese Culture
Brand Audit: The Proliferation of Chinese to Korean-Owned “Japanese” Restaurants in the U.S. — Cultural Misrepresentation and Erosion of Authentic Japanese Brand Integrity ObjectiveIndependent assessment of the widespread use of Japanese restaurant branding (hibachi, shabu-shabu, sushi, taiyaki, etc.) by non-Japanese operators — often Chinese-owned — in the U.S. market, identifying how this practice dilutes Japanese … Continue reading Brand Audit: The Proliferation of Chinese to Korean-Owned “Japanese” Restaurants in the U.S.