Brand Audit: The Proliferation of Chinese-Owned “Japanese” Restaurants in the U.S. — Cultural Misrepresentation and Erosion of Authentic Japanese Brand Integrity ObjectiveIndependent assessment of the widespread use of Japanese restaurant branding (hibachi, shabu-shabu, sushi, taiyaki, etc.) by non-Japanese operators — often Chinese-owned — in the U.S. market, identifying how this practice dilutes Japanese cultural equity, … Continue reading Brand Audit: The Proliferation of Chinese-Owned “Japanese” Restaurants in the U.S.
