Cultural Brand Strategist: Managing expectations across borders. Bridging the gap between Western brand identity and Japanese cultural reality, backed by three decades of technical, creative, and marketing leadership.
Yes, that title is a play off of LL Cool J. Working as a cultural brand strategist and being back in Hawaii this September, I got served a Pacific Business News headline courtesy of the algorithm: “L&L Hawaiian Barbecue hires national PR firm as plate lunch competition heats up on Mainland.” It’s a brand I … Continue reading I’m Old School, so I Think L&L Is Actually “Ladies Love Hawaiian Barbecue”
I would not call them pods or capsules, and I think of them more like kennels, ruff (shhhhh, sorry, no barking or growling). Even though I am Japanese American and have been to Japan and experienced everything from regular hotels to numerous love hotels, capsule hotels were a completely new experience to me, so I … Continue reading A Quiet Place: First Cabin International (Capsule Hotel, Waikiki, Hawaii)