BRANDING PROFESSIONAL: managing expectations and solutions-driven. All backed by 20+ years in web, creative, and the marketing field.
On Linkedin, I happened to come across an article by Michael Entner-Gómez who had commented on the bankruptcy of Cake "RideCake.com," which got me to add my unsolicited two cents. It pains me to see this happen because I do what I do, to contribute towards businesses from having to go down this failed path … Continue reading Ridecake.com (e-bikes) failed “me too” branding
A pain point for users was not knowing the difference between a Honda Civic Type-R OE Brembo brake system from Brembo Sport, Brembo Performance, to Brembo Racing, and the vast majority would struggle with how they differ. That is an issue if you are seeking a service-related Brembo inquiry and an issue for UX to … Continue reading branding: BREMBO product differentiation
The polarization in the media has become so ridiculous, so it is refreshing to have come across David Ferris and E&E Politico, who did a piece titled "Here comes the Cybertruck, loaded with controversy." The article gives both "sides," or I should say three segments ("So weird it’s normal," "Bad 80’s movie prop," and "An … Continue reading My 2cents on the cybertruck via e&e/politico
Marketing should communicate your brand, but most have no clue what a brand is. So a superficial brand is what you get that is marinara/marketing-level deep, such as with Stoner's Pizza joint (SPJ). Do you like the idea of owning a pizza joint or do you love the craft of producing a pizza? From the … Continue reading Stoner’s Pizza Joint brand case study
"Hey, so, do you mind if I come by your business and sit for a couple of hours, but I'll buy a cup of coffee?" Well, I am sure you also need an electrical outlet, WiFi, and a bathroom. If that is you, and you work remotely, these places will not have a problem with … Continue reading Best Coffee Shops to Work Remotely From in Denver