Cultural Brand Strategist: Managing expectations across borders. Bridging the gap between Western brand identity and Japanese cultural reality, backed by three decades of technical, creative, and marketing leadership.
Brand Audit: Japanese Ramen Chains and Restaurants in the U.S. Market – Proliferation, Authenticity Standards, and Risks of Dilution ObjectiveThis audit examines the development of Japanese ramen in the United States. It reviews the category’s early establishment, subsequent expansion, variability in technical execution, and the differing approaches to market engagement and business operations that have … Continue reading Brand Audit: Japanese Ramen Chains and Restaurants in the U.S. Market
Marketing should communicate your brand, but most have no clue what a brand is. So a superficial brand is what you get that is marinara/marketing-level deep, such as with Stoner's Pizza joint (SPJ). Do you like the idea of owning a pizza joint or do you love the craft of producing a pizza? From the … Continue reading Stoner’s Pizza Joint brand case study