Ambitious Scale Meets Branding Dilution – Lessons from a Failed U.S. Expansion Source Material: September 2, 2016 article (updated 2021) on oishii-desu.com, cross-referenced with later public outcomes. Shared to protect Japanese brand integrity and help them succeed in the U.S. market without dilution or missteps, not to criticize. Executive Summary Ramla Inc. (founded 1980 in … Continue reading Brand Audit: Ramla Restaurant Group
