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A pain point for users was not knowing the difference between a Honda Civic Type-R OE Brembo brake system from Brembo Sport, Brembo Performance, to Brembo Racing, and the vast majority would struggle with how they differ. That is an issue if you are seeking a service-related Brembo inquiry and an issue for UX to … Continue reading branding: BREMBO product differentiation
Marketing should communicate your brand, but most have no clue what a brand is. So a superficial brand is what you get that is marinara/marketing-level deep, such as with Stoner's Pizza joint (SPJ). Do you like the idea of owning a pizza joint or do you love the craft of producing a pizza? From the … Continue reading Stoner’s Pizza Joint brand case study