The Japanese Knife Industry – Brand Audit

Brand Audit: Japanese Kitchen Knives — How Deceptive Marketing Practices Are Eroding Authentic Japanese Knife Makers in the U.S. Market ObjectiveIndependent assessment of misleading marketing tactics in the U.S. Japanese-style knife category, identifying how deceptive practices undermine consumer trust and the premium positioning of genuine Japanese-manufactured knives. Key Findings Approximately 95%+ of products appearing in … Continue reading The Japanese Knife Industry – Brand Audit