Brand Audit: San-J (Jirushi) — How an 8th-Generation Japanese Soy Sauce Company Cracked the U.S. Market Without Compromising What Made It Great Independent assessment of San-J's U.S. market strategy versus the typical Japanese food brand entry model, identifying the decisions that led to category dominance and authentic brand equity. Key Findings San-J bypassed California entirely, … Continue reading Brand Audit: San-J (Jirushi)
