Cultural Brand Strategist: Managing expectations across borders. Bridging the gap between Western brand identity and Japanese cultural reality, backed by three decades of technical, creative, and marketing leadership.
The polarization in the media has become so ridiculous, so it is refreshing to have come across David Ferris and E&E Politico, who did a piece titled "Here comes the Cybertruck, loaded with controversy." The article gives both "sides," or I should say three segments ("So weird it’s normal," "Bad 80’s movie prop," and "An … Continue reading My 2cents on the cybertruck via e&e/politico
Marketing should communicate your brand, but most have no clue what a brand is. So a superficial brand is what you get that is marinara/marketing-level deep, such as with Stoner's Pizza joint (SPJ). Do you like the idea of owning a pizza joint or do you love the craft of producing a pizza? From the … Continue reading Stoner’s Pizza Joint brand case study