The White Face Fallacy: Who Really Opens the U.S. Market for Japanese Brands

I am a legitimate American (to some "The Murican") and Western business face, not the stereotyped one. Author's Note: I write in my authentic voice, not corporate jargon. Sanitizing my language to fit traditional decorum would compromise the lived reality on the page and contradict the exact thesis of this work. Being American is not … Continue reading The White Face Fallacy: Who Really Opens the U.S. Market for Japanese Brands