Cultural Brand Strategist: Managing expectations across borders. Bridging the gap between Western brand identity and Japanese cultural reality, backed by three decades of technical, creative, and marketing leadership.
I am a legitimate American (to some "The Murican") and Western business face, not the stereotyped one. Author's Note: I write in my authentic voice, not corporate jargon. Sanitizing my language to fit traditional decorum would compromise the lived reality on the page and contradict the exact thesis of this work. Being American is not … Continue reading The White Face Fallacy: Who Really Opens the U.S. Market for Japanese Brands
Unlike other ethnicities in the U.S., the vast majority of us Asians identify by our specific ethnic backgrounds. The day we go by "Yellow" (the official future color code for the Americanization of Asians in the U.S.) so that we fit neatly among White, Black, and Brown people, I say, "Maybe so, sir, but not … Continue reading Being an American with 123 years of Japanese Ancestry in the United States
Nowadays, with the internet, everybody expresses what they think without any accountability for what they say. Feelings and opinions often overshadow facts, so itโs no shock to hear comments like, โI do not care about Asians. What have they done for the Black community?โ To be clear, solidarity is not a zero-sum game, but here … Continue reading Japanese American Activists in the Civil Rights Movement, Here Are the Facts, Not My Feelings